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Don't be discouraged!
Personal invites are definitely the way to go...also, if you are having an open house, it's good to have an information table or something set up in the student center/quad/whatever, staffed by different sisters at different times (when they are available) to answer questions, have girls "sign up" to receive info, and basically just make personal contact w/the group b/f the event. It breaks the ice in a non-threatening manner and helps them feel like the door is really open to them.
The local sorority I advised a few years ago did that-info table in the student center, for 2 days before their event, and they had a tremendous response...and several girls ended up coming to their party as a reult of seeing the info table, who said they would never have noticed an ad or poster. A table decorated w/balloons, memorabilia & personal invites from the ladies at the table got their attention!
As has been said...sometimes the prospect of just showing up somewhere without knowing anyone can be daunting. Don't give up! Just take a different tact.
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