Quote:
I wish the NPC/NIC would launch some sort of a P.R. campaign. Does anyone remember that VW campagn from the late 80's? Alums should--it ran in campus papers as well as national magazines. It showed real people with their VW's and a quote about how much they loved their car and why. Something similar featuring Greeks would be great. The general public can't figure it out. We're not Animal House. We're social without being irresponsible. We're sisters and brothers. We're family.
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Amy, I think this is one of the best ideas I've heard in a long, long time. Would you be interested in pitching this idea to NPC/NIC?
What I am beginning to think is this: What if we used our alliances on GreekChat to get NPC/NIC to do something like this ad campaign in campus newspapers and also in major regional newspapers (Indy Star, Boston Globe, Miami Herald, LA Times, Kansas City Star, etc.).
What we would have to do would involve:
(1) Refining the ad statement,
(2) Designing 2-5 sample ads based upon our core ad statement (we could recruit the best ads from here on Greek Chat in the General forums)
(3) Write a group letter to NPC/NIC, with representation from each organization. Each organization would have a "captain" (like, you would be the Chi O captain, and I would be the KKG captain,etc.) Then we would list the other names of the other KKGs, ChiOs, etc who supported this via Greek Chat. Our letter would talk about how we see so many negative images of greeks, and it's time to show the good sides... like you said in your post.
What do you think? I am 100% ready to work on this, because I think you've come up with a BRILLIANT solution!!!!
Casey and Katie: writing a letter to the WB is a start... and a great one! (I'm so proud of you two!) But let's also do this thing... it's time for greeks to stand up and show ourselves to the world. I am sick to death of being chastized for something that should be celebrated!!!
O.K.--who is in? Amycat, can I count on you, because this is going to be a big undertaking.
Also, who knows where/how we can get a hold of some of those old VW ads... we'll need them for a jumping off point. Any ideas? Anyone work in advertising?
I can't wait to hear from you all... this is really a great idea... THANK YOU, AMY!!!
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Oh, Kappa Kappa Kappa Gamma,
I'm so happy that I am a
Kappa Kappa Kappa Gamma,
Nobody knows . . . how
happy I am!