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I think that PNMs (who aren't on the other side yet and may not know) perceive size to equal quality.
It kind of does work that way though, if you really think about it. WHY are the large chapters constantly meeting or exceeding quota, when the small chapters aren't? In my experience, most of the chapters that I have seen closed are because they are small and struggle to get numbers where they should be.
For example, if you are on a campus where the largest chapters have 60+ girls, and the smallest chapters have 15-20 girls, the PNMs may see it as "well, these large chapters are where it's at - that's the group I want to join." The larger chapters tend to be the ones that DO have the quality girls, so everyone wants to join that chapter, hence making them the largest group.
But again, it's not a question of what REALLY is a "quality" group, but what do the PNMs perceive to be as quality?
Just my $0.02.
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