Dear dear me,
Well, psychologists call that particular game "rapo", you could read about it in Berne, Eric: Games people play; the psychology of human relationships.
The Hayden and West Stacks libraries @ ASU have copies.
Flirting can be a rush, damn fun, harmless. As UKDaisy said it can go too far and feeling can get hurt.
Try to flirt with guys you like more - we don't bite, you might even find out it's kinda fun!