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Does your chapter have a website? Iota Chi didn't (I'm their PR Chair this year) so my big task was to develop one for the chapter.
As well someone mentioned combining philanthropy w/ PR, we helped out at an Easter Seals marathon and a local TV station was there (we were all in letters of course!) and its great to show the surrounding city that greeks don't necessarily fit the "party" negative stereotype and that we do charitable stuff as well!
Another thing our chapter does is when we initiate our new girls, the day after in the campus newspaper we put in an "AOII Roses" to our new girls and that always makes them feel really special (I still have mine from 2 years ago!) plus it shows your school that you have a real sisterhood and bond by supporting your new girls.
Hope those ideas help!
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