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Remember that recruitment is a 365-day a year process! This doesn't mean that you need to have constant COR events (continuous open recruitment), but you should constantly be promoting your sorority! This will increase your chapter's visibility on campus, and your image, and make people want to get to know you. This also means putting your sisters into situations where they meet other students on campus.
Ways to increase visibility on campus:
1) Make a committment with the chapter that EVERY member will become involved with at least 1-2 clubs/organizations outside of Greek Life. This will give you a chance to interact with non-members and interest them in the sorority.
2) Have Special Letter Days. Once a week, make a committment that the entire chapter will wear letters to school. This promotes your sorority's name and establishes your presence.
3) Have mixers with non-Greeks. Are there service clubs on campus? Arrange to have a service project together! What about inviting the members of an honor society to your chapter for an ice cream social? How about a women's athletic team?
4) Get involved with campus activities. Is the school giving a lecture? Having a pep rally? Midnight basketball? Get your sisters to go-- wearing letters!
5) Get the school paper to write an article about your sorority when you do something noteworthy-- like raise a lot of money for your philanthropy, a member has done something extraordinary, etc. Make sure the article mentions a contact for more information about joining the sorority.
6) When you are holding an event, place fliers all over campus and in the mailboxes of the residence halls and off-campus groups. Chalk up the sidewalks and make banners, too. Set up a booth by the student union. Have members wear buttons their backpacks like "Ask me about XYZ sorority." You can also make banners for sporting events like "XYZ loves SCHOOL" and hanging them at the stadium!
7) Get a list of non-affiliated women from your Panhellenic office. These could be women who dropped out of recruitment, etc.
8) Talk to your Panhellenic Council about having Panhellenic representatives go to Freshman Orientations and Transfer Orientations to promote Greek Life. Get access to the addresses of these new students and send them a postcard or an email inviting them to check you out and come to an event.
9) Set up a chapter website. Make a t-shirt or banner that promotes it.
10) Get the fraternities to support your events by having them make banners and hang them outside their houses. Give a prize to the fraternity with the best banner. "IE: Good luck ABC Sorority with Recruitment. Love the brothers of XYZ."
11) Sometimes the most successful events aren't high-end, super-planned recruitment parties. Often the successes are low-key, come to this campus event with us style events. They're low pressure on the PNM and the sisters, and the sisters can expect to have fun, too.
12) You can get great ideas by visiting your sororoity's inter/national web site and talking to other members of your sorority, too! Also, you can attend your sorority's yearly volunteer leadership trainings. Or bring your alumnae back for a night of sisterhood fun and brainstorming! They're sure to have great ideas, too!
Good luck!
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