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Sure it is! Unless things have changed, dozens of girls are put up for the honor and five finalists are chosen by judges. Then a campuswide vote is held after a few weeks of campaigning.
It gets kind of weird because a lot of times, sororities will advise their members to vote for an ABC because an ABC will give them the least competition in recruitment--it's prestigious to your chapter, after all, to have a Miss Auburn! But often the 5 finalists are all from strong sororities so it's a "lesser of 2 evils" thing. This happens with Miss Homecoming too.
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