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National/International Groups are incentivized to get to total because ultimately, a chapter at total is
- Not a Financial Risk to the HQ and House Corp
- Dues are lower for chapter members
- More members means each bed in the chapter house is full, which means parlor fees for out-of-house members is lowered
- More members increases campus visibility/ campus participation/more hours of community service
- "Competitiveness" with the other chapters on campus
- Opportunities for teamwork and leadership to be spread out (you don't have women with 2-4 leadership roles, who are having to fulfill those roles for 2-3 year terms) so that members can focus on both the sorority and their academics
A Sorority HQ will further incentivize chapters at total and who meet quota by presenting them with awards and recognition.
It is a drain to chapters whose campus total is set at unrealistic number to have to COR/COB continuously thoughout the year. This happens when the Greek Adviser is not doing his/her job. If the number of women coming through recruitment is nowhere near enough to help chapters get to total, and COR/COB becomes a staple of every semester/quarter, there is definitely something wrong.
This is not to say that a larger chapter is "better," has stronger member retention or better sisterhood. It only means the chapter is fiscally healthy and has the strength of numbers to allow members to experience many different facets of college life without giving all their extracurricular time to the sorority.
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