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On the Jewish tradition:
Do you have Hillel or other such organizations on your campus? I'm sure you must. Members must go to these events with letters! Promote, promote, promote! I'm sure this would be a great way to get the word out. If you have attracted Jewish women in the past, use that to your advantage!
Go to other events with letters, too, religious or not.
I think a rush exchange sounds like a great idea.
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