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I think of this issue not as one of, "well, I know Sara and she's an XXX, and she's drinking." I think it's more of "Oooh look! Here are a bunch of people, whom I don't know, and they're all wearing Greek letters and they're DRINKING! See, all people in fraternities and sororities are ALCOHOLICS!"
Simply stated, it's about not perpetuating the stereotype to the outside world. If someone sees me at a restaurant having wine with dinner without letters, nothing is said. But, if I'm chugging beer at the dive bar around the corner with my letters on...it looks like another drunk sorority girl.
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