When I was in high school, I used Estee Lauder because my mom bought it. When I was in college, I used Avon because I could afford it
Now that I'm a woman of means
(whatever), I still hit CVS for my Maybelline mascara. Can't beat the hot pick tube, and why spend 4x as much for something that doesn't work as well.
I've fallen in love with Sephora. I go in there and play for hours. And and Ulta store has opened up near my home. Not as many brands to play with as Sephora, but still fun. I HATE beauty counters at department stores. I just want to shop and try stuff out and not have to ask for help. That's just me.
I recently tried Victoria's Secret Beauty. The lipstick and lip liner are great. I'm not a fan of the foundation, however. I mean, it's ok, but the colors don't work too well for me. I need to hit Sephoa and start shopping.