Quote:
Originally posted by the411:
I think the key word is "urban." It is a huge generalization that "urban" is inclusive of all African Americans.
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That is the KEY! Think about, y'all. You see the Sprite commercials, the sneaker ads, etc. THEY are targeted towards the "urban" audience. They have "urban" sound tracks, Hip-hop artists, and a very youthful appeal.
They are tageted towards the people most likely to buy those products and the ones who, according to market research, spend the most on them.
If you take companies like Pepperidge Farms, Keebler and Ethan Allen and think about them for a second-Beenie Sigel and Mos Def don't (and shouldn't) readily come to your mind as interested consumers. I am not implying that young people don't buy these products, but, the largest segment of people who do, are NOT what you would call "urban". Truthly, I really have no problem with these companies NOT catering to the urban segment of our population because their own research should have already told them that these people are not running out to buy their products.
No company should be forced to target a demographic in the interest of being PC. This is a money-driven country, and if you sacrifice money in order to stay on people's "good-side" you are a fool.