Quote:
Originally posted by Adelphean
My advice, and what many fraternities do on our campus is to use sororites to your advantage. Figure out which sorority has the reputation of dating/hanging out with the type of guys you want. Make friends with those women, and have them "dirty rush" for you. Ask them to talk you up to guys they meet. Or find a sorority that you can make a deal with. (i.e. If ya'll say go xyz fraternity, we'll say go xyz sorority) If done right it's HIGHLY effective.
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Phi Psi did this at FSU when I was an undergrad, and it is highly effective, but you have to approach this on a personal basis with women, not an organizational one. We esentially recruited women to help us recruit. Girlfriends, susters, and friends. We also encouraged brothers to apply as servers in select sororities for better access. I don't really see this as "dirty rush," unless it violates some silly rule.
Basically, one of the keys to successgully recruiting men is to recruit everyone to be a fan of your fraternity.
When you aproach recruitment properly, then advertising and waring letters becomes far less important, bordering on irrelevance.
Of every tool for recruitment, I remain convinced that the persuasion of sorority women to help, is the most powerful tool available.