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The best advice I can give you for advertising is to make sure your brothers and letters are out as much as possible. Try these for starters:
A good impression from a brother goes a long way when someone is deciding to rush and is the best FREE advertisement you can get. If a brother is good at meeting new people use it. We always meet guys playing pick-up foot ball or basket ball not only are you physically active but you are meeting 5 guys on average.
Also getting your brothers involved in clubs, activities and with sororities is an investment for the future. If you aren’t involved on campus now I would advise: investing in future rushes and get your brothers involved now. Not only is it a way to meet new people but it makes your fraternity look better to perspectives.
As always wear your letters as much as possible. Have a letter day where brothers are required to wear letters ( every Monday ect.) It goes along with name recognition if they recognize your letters or nickname they are more likely to come to your events.
I have tons of these ideas as I was V.P. of recruitment for a year. If you need more let me know. These are very general and can be used by almost any chapter There are more for specific settings: do you have a house, are you in a city, do you have a school newspaper, do you have a quad or populated area, are there sororities, ect?
I will leave you with these two questions the answers will help you set your self apart.
What is your competition doing that you can copy? (Events, rush shirts, posters, flyers booklets ect)
What is your competition not doing that you can do? (this is actually easier than you think do they have a personal rush or a group rush, are they out for numbers or do they take time with each rush)
Good luck I hope this helps
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