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The fact is that more than likely your general population interested in general Greek Life will not change. The niche market works because you are picking up people who had nothing to interest them before. So if an Asian fraternity comes to campus and rushes many Asian men who would not have joined the Greek system because there wasn't enough appeal to it, then that Asian house has not hurt other houses.
I can speak for my fraternity and filling a niche - 20% increase in chapters by my count in the last 4 years. We are still members of the NIC and local IFC at schools but we fill the niche. Our technique has worked to the extent that certain houses are starting to adopt some of our partners in the community to achieve the same results.
-Rudey
--But then again sororities are run by fascists and fraternities are not.
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