OK my personal favorites are:
-Abercrombie "Fierce"...I think it's relatively new, I bought some of it for my boyfriend and I swear it is AMAZING...I honestly have a hard time keeping my hands off of him...but that's more than yall probably wanted to know.
-Estee Lauder Pleasures for men is also INCREDIBLE...I don't know what it is about it, but I love it
I also agree w/Kath (surprise!) Hugo is a fabulous choice as well!!!