Quote:
Originally posted by breathesgelatin
No, alumnae support is an important part of the picture. But a national sorority will use this element as well as housing as part of a much larger theory of where they see a need on campus, what women they hope to attract, and more.
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I seem to remember the Ole Miss thread that seemed to come to the conclusion that without state wide alumn
i support, and a house, (re)colonization was not going to happen.
I also recall that three well regarded national sororities left FSU in the late 70s/early 80s and have been unable to return. Are they lacking in "rush theory?"
"Recruitment theory", a
much better term than "rush theory", is needed, but is much less important than actually having people on the ground who can sell the product. I've been a sales manager, so this hits home, well, to me at least. And no matter how good your sales force is, if the product requires support (alumn
i), you better have it or, in the real world you're getting sued, and in the world of GLOs, you're simply going to fold. If the product requires other things to make it work, like a house, and you sell it without that house, its not going to work right.
But more importantly, and
returning to my point that was challanged, when a dormant chapter is recolonized at an established greek system, there is only one way that it will return to its original point of prestige; with the same house (or comparable replacement) and strong alumni support. I seriously doubt that anyone can provide an example, that has gone through a 6 year cycle, that will defy my assertation.