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Beause they haven't been exposed to it is the main reason why it's irrelevant to them, and therefore it shouldn't be used to measure intelligence. It puts those who have those shared experiences at an advantage.
Most standardized tests are biased toward middle-class students who have had certain educational/social/financial privileges. If you haven't had the benefit of those things, you will find it hard to intelligently convey any sort of knowledge about them.
FWIW, I don't think 'hunting, camping and Laura Secord' have much relevance in the lives of most urban Canadian teenagers of any race.
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