This is why I can't stand that 90% of places make you swipe the card yourself! The cashiers are the first line of defense against fraud most of the time. Plus it irks me that I swipe and then still have to had it and my ID over for them to check. Why are you making me the middle man?!?
When I worked at SeaWorld we tried to be as tuff as we could about following the credit card companies procedures. You try to tell someone that their signature doesn't match the "C ID" on the back of their card and see what kind of reaction you get! They also got super pissy if we would not take an unsigned card. Even worse if we would not let them sign it in front of us and use it. And even worse when we still wanted ID when they tried to use it later after signing it.