I'd have to say DGMarie is you giving some really good ideas.
I think the Greek Advisor is a better idea for a speaker than the others (i.e., ask them first). alumane who aren't around much usually really like to hear about what's been going on at the school.
I would suggest two prices for the brunch. $18 is paid by <date> and some higher amount if paid after that date. You'll find that it will really help out if you get the money up front. And telling them that the price will be higher day of, will get a number of people to pay early.
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