Dec. 8 issue — Even as Alpha Phi Alpha pledge Braylon Curry became incoherent, fraternity members urged him to keep chugging from a gallon jug, threatening to beat him if he stopped, Curry’s parents say he told them. Hours later, the Southern Methodist University junior had a seizure and was rushed to the hospital, becoming the second reported victim this year of a prank that experts worry could become a new hazing ritual.
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The rest of the story didn't go into much details, but I find this recent phenomenan as scary.