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Originally posted by librasoul22:
Good topic!!!
Jill Scott is on an independent label (Hidden Beach), and she is actually their debut artist. Since the label is an upstart, they don't have to be as concerned with image and everything industry. They had nothing to lose by promoting an unknown artist and most of the publicity for Jill's album was word-of-mouth. I think that now, with her MUCH DESERVED success, that more artists will decide to go independent rather than be pigeon-holed by mainstream labels (not saying this happens in every case, but we know that most acts are studio-produced and manufactured!)
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I am a big Jill Scott fan...but if you think for a minute that Hidden Beach did n't consider the risk in terms of promoting her image I think you have underestimated the business savvy of HB. The risk was greater. What Hidden Beach did was BRILLIANT...they used mystery to promote her. Only half revealing her face on the cover...asking the question...Who is Jill Scott?...intriguing. It worked. ALL METICULOUSLY PLANNED.
The truth is, it is very difficult for music/film industry folks to think outside of the box when it comes to marketing and promotions...the artist either fits a type, or you create the type. Jill is a big girl...beautiful yes, talented yes...but look what happened to Jennifer Holiday, Kelli Price, Faith Evans etc...none of them have come close to their potential. Whats the solution? Work around it. Jill is without question a GIFTED artist. And we are happy Hidden beach made it work.
Going independent is the way...especially if you are trying to make $$$$. Hopefully, up and coming artists are taking notes from the winning circle of artists who are doing it. Its not an easy road. Unfortunately, many artists are just that...artists...ignoring the business. The artists want the fat advance more only afforded from a label...but they get cut on the back end. Go figure.
Anyhoo, I went off on a tangent there.
Underrated artists pick:
Chante' Moore..a real chanteuse.
Upcoming STARS:
Naviv...(those of you on the East coast will hear and see her in October!!!)She's on MP3.com
15/20 Management...My company...
check for her!
Sarah Divine & Anthony Mills...2 more off the chain up and coming stars...again if you are in the NYC area...check for them!
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Zeta Phi Beta Sorority, Incorporated...Every Finer Woman's Dream!