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A few ideas:
-if your budget allows, include a short survey in your dues mailer- what kinds of things people would attend, what times/days are best, etc.
-don't be afraid to plan a few events that will try to attract all the age groups (like Founders Day, for instance) and then a few that would attract mostly one "type" of member. For instance, try a happy hour after work hours in a business district for younger, working types. And the next month a daytime event for older members.
-really find out who your members (and potential members are). Do you get info from your HQ each year about who's in your area?
-phone calls can often work wonders. Call a few members to personally invite them to a function.
-if the older generation (the ones who have already been officers) complains, ask them to volunteer. They'll either put up or shut up, to put it bluntly. Often, the older members feel a combination of relief that the younger members have taken the offices over and disenfranchisement that the events aren't what they used to be.
-try to get a mix of ages/working-nonworking/etc. on your board of officers.
-don't be afraid to ask people why they don't attend things - done gently, this can give you useful info.
I may post more later. . .
Jane
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