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I'm on the DM committee at my school, and it's fairly new here too -- just a couple of years. So we're kind of in the same boat as you guys in that we're still trying out new ideas and seeing what sticks.
In the past, DM was tied into Humorology (our equivalent of Greek Sing) and each fraternity/sorority team that was participating in Humo would be required to send at least six of its members to participate in DM. We're trying to get Greeks a little more involved this year, though.
The new plan that we're trying for this year is to try to get Greeks to see DM as similar to Homecoming or Greek Week -- a competition to get really excited about. We're pairing sororities and fraternities up separately from Humo pairings, and the group that raises the most money will get some kind of reward. We don't expect all the groups to get super-excited about it yet, but hopefully as the years go on and it gets more ingrained in Greek culture, they'll get more into it.
We also do a number of other activities throughout the year that, while they're not aimed specifically at the Greek community (a date auction, raffles), usually end up being pretty Greek -- just to familiarize them with DM. The DM committee is about 75 percent Greek, so a lot of our ideas end up being pretty Greek oriented, which is both a plus and a minus.
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