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That sounds realistic. As I understand most websites in that 'genre' operate on a similar model e.g. hotornot.com. mu_agd brings up a really good point, I know Yahoo moved in the last two years over from ad-based revenues. The market for those dropped (we all hate pop-ups!) so now there's premium packages etc. Adding extra features for extra $$ would keep the margins looking good.
So as I'm understanding, it's like match.com etc but geared specifically to collegiate age students unlike existing ones which are for all ages but generally cater to professional people with less time for bars and whatnot. And, you plan to innovatively offer a greek element so they can search for/specify GLOs etc?
So if I was a female and logged into it I could browse Pikes? Or as a guy I could look for ZTAs in Cali interested in whatever. Obviously the details will all come later but broadly speaking have I understood what you're planning?
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