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It's a trend that's been around for a while, but it's gained increasing popularity with a more mainstream crowd in recent years.
It's not really that hard to explain. Usually either one of two situations are at play:
(1) Straight women realize they can get attention from guys by pretending to bisexual, since guys are into this.
(2) Women who have always wanted to "experiment" are now finding it socially acceptable and are more likely to do it than they would have been 15 years ago.
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