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I think the most important thing actives can do for alums is send out newsletters and send out invites to events.
The way I found out about the dates the alums were needed for recruitment was through a "chain letter". One of the actives told an alum who was nice enough to send it to a bunch of other alums. By the time I got the email and actually read it, it was too late and I already had plans.
An invitation to the event would have been nice.
Newsletters are also great. I would love to hear directly from the chapter about their new pledge or other things they've done. Instead, I've found out through my lil and grandlittle.
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ZTA
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