I think for the most part, I go by the rule of: if you got it and it's a good price, then I'll buy it. I do try to support OUR peeps, but sometimes it's not all that easy to do that. Where I live, there aren't a lot of black owned shops/stores, etc. I would have to drive to the major city (about 45-60 min away) to get stuff from black owned places. So it's a little inconvenient. I've been trying to support online black businesses though, but I'm not a BIG online shopper really. So I do try to support when I can, otherwise, I'm an equal opportunity shopper