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I teach: 50% of the rush chairman's time should be spent rushing the chapter. Do that individually. Go from room to room in the house. Talk rush all the time.
Motivation: fraternities are motivated by winning and success. Sororities are too. Small chapters are especially motivated by the excitement of fast, quality growth, visible improvement in the organization. Those small chapters always felt non-competitive and insecure, so they create a frame of reference that makes that condition acceptable. But the truth is: if they see that they really have a chance to win and succeed and grow and compete, they'll jump right on board.
There's all sorts of tricks and techniques and pitfalls to be aware of. Small (and this only means small relative to the campus leaders) tend to talk about how much more brotherhood they have than the larger, successful chapters. But 'brotherhood' is enhanced when you;re a member of the winning team.
All fraternities/sororities have brotherhood, just as all automobiles have wheels. But some cars are Cadilacs, and some are Yugos.
Talk rush all the time. Talk to the members individually; sell them on the vision. Spend time with the ones who buy in, and not much time with the ones who don't.
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