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As a former president of our Alum Club, the most-effective alumni programs I've witnessed are alumni-driven. What this means is that there is an elected alumni board who plan alumni events, work with the chapter, etc. Alumni respond best to their peers. They like information from the undergraduates, but they will be most interested in those they know. An undergraduate alumni relations chair should play a supporting role to a primarily alumni driven effort. This ensures sustainability over the long term. In addition, your alum board must make efforts to incorporate new alumni in otherwise it runs the risk of domination by a single era of alumni.
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