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Do the potential "pledges" know about their org. of choice being selected for the show prior to Rush? I mean, if they know that XYZ is going to be on TV, I am sure that would encourage people like Meena to give herself and her various dance groups free airtime and advertisement. But, if they find out after expressing interest and participlating in various other events, that would give the org. and indication of who may be serious about their pursuit.
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