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If you're going to ask alumni/ae for money, make sure you know what to do with the money. Also, make sure it's for something necessary, such as capital improvements, a scholarship fund or annual alumni communications.
It's also important to understand that you can ask your alumni for money too often. Asking for $25 or $100 for matters that may not help form solid futures may just turn some alumni/ae away.
Organizations, particularly fraternities, will need to raise significant funds every 20 years or so. That said, proper planning is key. Create a maintenance reserve fund rather than wait til the need is so urgent that you're forced to band-aid the facility, etc. Create a scholarship fund to help members who're faced with financial restrictions or to use for recruitment purposes.
Know your needs, know your alumni/ae and plan your future. You'll be in good shape to ask for money.
Pete
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