I've been lavaliered and have seen many of my sisters do the same. It is a big deal especially depending on the fraternity. Some of the fraternities at my school make it a huge deal and most of the time it is very surprising when it happens because they have weird superstitions about it.
I was lavaliered by a Sigma Nu my first year....unfortunately we aren't together anymore....They didn't do anything to him because he was an alumni member but when we showed up at a party one night, a bunch of the guys got on their knees and sang to me in one of the rooms. It was great.
I think another thing is that getting a shirt with screenprinted letters or the name of the fraternity is a whole lot different than being given block letters that are sewn on the shirt. I have a bunch of event shirts from FIJI, Sigma Nu, and Lambda Chi, however, the only time I was able to wear the block letters of Sigma Nu was when I had letters around my neck.
But it does vary from campus to campus, fraternity to fraternity...
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