I don't think that monthly open rush parties mean you are always in rush mode - it means you are reaching out to the women for whom formal rush did not work or was not an option. It's more to keep women interested - you don't have to pledge them that minute.
If you are talking 6 pledge classes a year, then yes, I agree with your point.
However, if we limit ourselves to formal rush, we will slowly dwindle away to nothing at less traditional schools.
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