From what I've seen, I think the Zeta girls are awesome!

And so do a lot of people in Southern Cali - I know more people tuning into SL than ever before! Also, I know guys in frats at USC, and they think the Zeta girls are cute and fun, and that the other NPC sorors who are talking ish about Zetas are just jealous, because Zetas will be the face of USC, rather than them.
Why I like the show so far: Zeta Sigma Phi seems to be a tight group of girls, they go to a top school: USC (a well-known school kids across the country actually aspire to attend, no offense to SUNY-B or UCD), and they just seem to all be very different - though they're all cute, there's no cookie-cutter look or personality in this group - I like that.
Previous seasons of SL were just OK IMO because I personally couldn't connect with the (predominately) white girls on SL1 & SL2. But that's pop culture - when Halle Berry made it big, a lot of girls I know who were half black/half white just identified more with her, or when Lucy Liu was the it girl, lots of Asian girls I know felt pride in seeing "one of their own" considered a mainstream beauty, or J-Lo for Latina and Puerto Rican girls today. That isn't to say that minority girls can't identify with white females in entertainment - it's just a true perspective from this one girl. SL3 is great because even MORE girls who watch MTV (Greek or not) will be able to identify with the Zetas, and actually see Greek life as a real possibility for them when they get to college - whether they join NPC, NPHC, AGLO, LGLO, MC or other sorority.
From reading some of the other posts, it's just amazing that some Greek Gen Y and Gen Xers can still be so offended by the differences of this one sorority. I had more faith in our generation! Why would you get so offended when a group portrayed on TV is simply different from what YOU experienced? As if it's a personal attack on your life? That's like saying the Simpsons, Rosanne or Everybody Loves Raymond define ALL American families. Pretty narrow-minded thinking.

Just as TV and movies show different aspects of life, isn't the purpose of SL to show all
different kinds of Greek life?
And I also have to note: After seeing only one episode, it's pretty sad that some people can decide this season sucks, or make such rude assumptions about a sorority they've never even heard of -- especially when MTV didn't even go into great depth about the active sisters or the sorority's history, etc. in episode one.
But it's pretty obvious that those mean comments only come from people with low self-esteem or more personal issues than the girls of Zeta Sigma Phi will ever have.