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my school doesn't have total but i can understand why its so important to your national. i really feel numbers are a reflection of the chapter. from personal experience my chapter's number have increased in the past couple of years and i think its directly correlated to the strength of our chapter. we are getting along better so sisters stick around longer, our sisters perform better in shcool so we are having less sisters transfer or drop out (fairly common at my school), we are better organized so we run things like rush more efficiently and effectively and resultingly keep getting women. And its not about giving bids out to everyone either - we gave out the least amount of invites to pref night last year.
Other chapters on my campus have gotten smaller and maybe they don't realize why but i think for some the reasons are obvious: some are always fighting with each other, other are still obsessed with hazing as the only path to sisterhood and lose many new members as a result, some are completely disorganized. Low numbers are often symptoms of problems like these and i think it makes complete sense for nationals to focus on your numbers as a symptom since they can't be on your campus everyday and see the exact problems.
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