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The nice part was being able to share that moment with your dorm friends who had helped you get through the week.
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So true. And I think it helps Panhel recruiting - the freshmen see the sororities delivering the bids, and it looks like something they might want to be part of next year (since most people rushed as sophomores anyway).
Also, everyone decorated the doors of the pledges' rooms, and big sisters went sort of berserk decorating your room through the whole finding-out-who-your-big-sister-is process). More PR.
But I'm with honeychile - they hope they've changed things so they pick up roommates together, and get everyone who lives on the same floor at the same time