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This is a public relations NIGHTMARE for them.
People who download are not going to stop until it becomes technologically impossible, and thanks to the nerds that is NEVER GOING TO HAPPEN. The RIAA has already lost this battle, they just need to accept it and learn to work with the new format.
Hell they should have done that 5 years ago. They are going to have to seriously modify their business model to survive because they didn't harness this technology when it was new.
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It may be said with rough accuracy that there are three stages in the life of a strong people. First, it is a small power, and fights small powers. Then it is a great power, and fights great powers. Then it is a great power, and fights small powers, but pretends that they are great powers, in order to rekindle the ashes of its ancient emotion and vanity.-- G.K. Chesterton
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