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This may go without saying, but here's a few things to think about:
1. Alumni Database -- Someone needs to be responsible for keeping all alum name, address, phone, and email changes. If you're going to raise money, keep a running total of who donated what for recognition. I would also suggest denoting pledge class, or some other means of clumping the data together in groups (I do this for my Chapter Association -- it's a big task)
2. Alumni newsletter -- whether you do this by email or paper trail, you ought to have a set time where you contact as many alum as possible with an organized set of news/requests,info that they might want. Our most popular section is the "Alumnae News" section, where people just send updates about what's going on in their lives. It helps to keep the alums a little more connected.
3. Collegiate Correspondence -- you actually might want one person in charge of this t0keep contact with the collegiate as much as possible, to make sure the alums are where they are needed (and not in the way!) It's really a scheduling issue.
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