'Gigli' Ads to be Scrapped
Wednesday, August 06
NEW YORK, Aug 06, 2003 (United Press International via COMTEX) -- With a dismal turnout for the opening weekend of the Jennifer Lopez and Ben Affleck film, "Gigli," Sony Pictures will pull its ads.
"Gigli" took in slightly more than $3.8 million over the weekend, putting it in eighth place at the box office.
One New York TV station executive told the New York Daily News that the studio has asked that commercial time it had bought for "Gigli" be converted to ads for another Sony film, "Bad Boys II."
"They're making every effort to pull advertising," another television network executive told the News.
Theater chains are obligated to play the movie for two weeks but are expected to turn off the lights after that.
For now, "Gigli" will get crammed into the smallest, least desirable theaters in the megaplexes.
Copyright 2003 by United Press International.