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On our campus, ads are a huge thing everyone figures in for their PR budget. Ads are run congratulating new members, initiates, new officers (and thanking the old ones), pinnings and engagements, good luck on finals, congrats on big achievements (Rho Chi's, Pan, or IFC officers...). They are also used by both sororities and fraternities to announce who won and placed in philanthropies, to announce date dashes, welcoming parents on parents weekends, and on and on. I think that you all get the idea. I'm really suprised to hear that other campuses don't use this PR tool more openly.
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