[ZTAMich]

I think it would be an excellent idea. When I was still in HS and visited my guy at his college I was always impressed with the newspaper advertising the greeks did there. I would consider too putting a congrats ad in after initiation perhaps too. Shows you just aren't looking for new members bu aret happy for & support your new members too. I seem to remember AXO did a congrats for our new members ad...
Many times in the same paper in the classified section there were ads to different events organizations, greek and non-greek, were having and they were done in a cute way. For example, "Hey Kelly, did you hear that Panhel is sponsoring a picnic at the falls Saturday at noon for free?! See you there, Suzie" I think you could definetly make the ad look classy and hopefully get results too.