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Coke's reply:
Almost from the beginning, the colors red and white have been used in visual advertising for Coca-Cola to dramatize the trademark. The earliest use of red in our advertising was by Atlanta drug stores selling Coca-Cola. They would hang a white oil cloth sign on the store front or awning with slogans printed in red that stated "Drink Coca-Cola, Delicious and Refreshing 5 cents" or "Coca-Cola Sold Here 5 cents."
In 1890, the trademark "Coca-Cola" began to appear in red in
newspapers. During the late 1920s, the trademark "Coca-Cola" was used in white on a "Standard Red" background. The color arrangement of red on white and white on red has been used alternately over the years. In 1970, the Dynamic Ribbon Device was introduced, and the "Standard Red" became brighter.
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