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The Alpha Chi house used bowls with one goldfish per bowl when I went through formal recruitment. It ended up being the best recruitment tool ever because everyone remember their house and they had awesome return rates for the next day. Which is really important when you have lots of sororities and your most likely to keep the memorable ones. In my chapter we work on doing something memorable or different than all the other houses. For example all of the other houses wear khacki's the first day with t-shirts, we always wears jean skirts and t-shirts because it sets us apart from the rest.
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