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I wouldn't call Joe Francis a "marketing genius". It doesn't take much to realize that girls flashing their boobs + horny guys = $$$. And it's not like other business men are looking at him and saying, "wow, I wish that was me". The guy may have tons of money, but his reputation is trash cause that's what he sells. But I don't think he's to blame in this situation. The girls know what the deal is. They see that they're being exploited. I just think Joe is a tool for making a living off of exploiting them.
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