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The speakers I've heard use the term use it the way 33girl does. You think of the women that would make good sisters, you either know them from home or class or whatever. Then the sorority makes a special effort to get to know them and recruit them. I've always associated it with COB rush rather than formal. We've tried it and it quickly got dubbed our 'stalker list' in the house. It is supposed to be a great recruitment tool!
Good Luck with rush!
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