03-19-2001, 02:23 AM
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GreekChat Member
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Join Date: Aug 2000
Location: Washington, DC
Posts: 752
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Well here's another reason to hate Ms. Beyonce. Check out this article from Entertainment Weekly:...
Quote:
Recently L'Oreal decided that Destiny's Child singer Beyoncé Knowles, 19, was worth it -- worth a big bucks, five year endorsement contract, that is, following in the footsteps of such stars as Andie McDowell, Heather Locklear, and Jennifer Lopez.
WHO: Beyoncé
WHAT: L'Oreal
HER WORDS: The ads haven't come out yet, but Beyoncé can't stop saying L'Oreal's name. ''This is the icing on the cake,'' she told the Houston Chronicle. ''I can't wait to open a magazine and see myself in L'Oreal!'' You can bet those ads will be everywhere come May, when the new Destiny's Child album, ''Survivor,'' hits stores.
WHAT THE PROS SAY: ''Beyoncé speaks to young women, and her look is very hip and trendy,'' says Julia Chance, beauty editor of Honey magazine. ''If L'Oreal's goal is to reach a younger audience, they'll try to work with her existing look.'' But with Destiny's Child getting more airtime than President Bush these days, are we going to be burnt on Beyoncé? ''I don't think people are tired of her, because she's about to morph into a new direction, which will keep people interested,'' says Chance. ''She's got a solo album and an acting career in the works. And in this industry, all press is good press.''
BETTER SINGER OR SELLER?: Beyoncé can do no wrong. She's golden -- unless L'Oreal dyes her hair bright orange or Child's other two singers, Kelly Rowland and Michelle Williams, announce they've got ''creative differences'' with her.
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As if we weren't already sick of her, NOW she's gonna be in magazine ads all over the place! 
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