They have been telling us that for years - I think almost every other sorority has as well. You are right, in theory it's a wonderful idea, but in practice it has some glitches. I mean I had some friends I loved, but NWIH would I have ever asked them to join as either a) the other sisters didn't get along with them or b)they were not the group-joining type and would have made everyone's life hell.
I think the "bring a friend" concept grew out of saying there are ways to attract members other than through formal rush. We ALWAYS did better in open bidding than formal, but I'm not going to say it was a substitute -we would have liked to have done better in formal too.
MMMMMMMM chocolate.