Hmmm.....
Sounds like a lot of guys that were in our Western chapter a couple of years ago. Hair product, skin product, clothes, tanning salon, spa, diets, and constantly working-out. The sororities (and hell girls rez's) didn't exactly have a high opinion of that clique within the chapter.
Of course they weren't the only ones like this; I can name 4-5 guys in my chapter like that now