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Out of curiousity, how would you "focus a little more on the alcohol" during rush? I'd be scared to give the wrong impression. And we're not allowed to drink with our initiates...
This past semester, however, we did almost use an "Absolut PSP" graphic for our rush shirt. Is that what you mean by frat-like shirts? Or do you mean the jerseys, with the big sewn-on letters? Does anyone in your chapter wear those? I've seen them on people from other chapters, where lots of people from the chapter get the same one, which I think would be really nice. No one in my chapter has one, though.
As for champion IM (intramural?) teams, that sounds like a great thing to talk up.
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